UTM Builder

UTM parameters tell Google Analytics where a visit came from: which site, which kind of channel and which campaign. Paste your link, fill in the fields or pick a preset, and copy a link that keeps the existing parameters and #anchor intact, with spaces and accents correctly encoded.

Pasting a link that already has UTM parameters fills in the fields.
Presets
Where the visit comes from: google, newsletter, facebook.
Kind of channel: cpc, email, social, display.
Name of the campaign or promotion.
Optional; used to import cost data.
Optional; paid search keyword.
Optional; tells apart ads or links in the same campaign.
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    Recently copied links

      How to use it

      1. Paste the address of the page people will land on.
      2. Pick a preset or fill in source, medium and campaign; term and content are optional.
      3. Copy the link and use it in the ad, email or post. The last 10 links stay in the history.

      Frequently asked questions

      Which UTM parameters are required?
      Use at least utm_source, utm_medium and utm_campaign. Google Analytics 4 groups traffic into channels mainly by source and medium, so a link with only a campaign name may end up as unassigned.

      Why use lowercase?
      UTM values are case-sensitive: "Email" and "email" become two different rows in your reports. Keeping everything in lowercase avoids split data.

      Can I use UTM links between pages of my own site?
      No. A UTM link starts a new attribution, so internal links with UTM overwrite where the visitor really came from. Use them only on links that come from outside: ads, emails, social posts, QR codes.

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